300,000 Young Nigerians Break World Record With Close Up Teeth Brushing Challenge

L-R: Vice President, Association of Private Dental Practitioners of Nigeria, Azuara Ifeanyi David; President, Nigeria Dental Association, Olojede Olurotimi; Brand Building Director, Unilever Nigeria Plc, David Arome Okeme, and Special Adviser to the Lagos State Governor on Public Health, Dr Yewande Adeshina, during the Closeup Sponsored World Record Teeth brushing challenge at Teslim Balogun Stadium, Surulere on July 4

Over 300,000 young Nigerians gathered at the Teslim Balogun stadium  in Lagos, as well as other locations around the state, to participate in the World Record breaking Teeth brushing challenge. The challenge sponsored by leading oral care brand, Close Up toothpaste, in partnership with Lagos State government, Nigerian Dental Association (NDA), HEIT Solutions, Vas2Net & Core Media, saw various school students take part in brushing their teeth at the same time at different locations.

Speaking before the kick-off, Executive Governor of Lagos State, Mr. Babatunde Raji Fashola, said that the challenge was a representation of how people ought to take care of their bodies, with oral care being a priority.