Social networking platform Eskimi and Etisalat Nigeria are providing users with quicker access to the social network through the speed-dial option on Etisalat's branded Opera Mini browser. Etisalat's 3.75G data service will give added value on Eskimi through virtual currency and VIP packages. Eskimi has launched a promotional campaign targeting consumers and subscribers.
Etisalat subscribers who are members of the social networking site and visit the portal on more than two consecutive days will receive Eskimi coins and a VIP service package giving access to advanced features of the community for free. Non-Etisalat members need to pay for the coins using real currency (naira and kobo). Eskimi has already delivered close to 1 million VIP packages to customers at a gross value of NGN 70 million, and 153 million coins were delivered to Etisalat customers.
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