Wednesday 17 April 2013

Mouka ‘Mattress Swap’ Initiative Goes Pan-Nigeria....consumers get new mattresses at discounted price in major cities

 Mouka Limited, market leader in the household and industrial foam market in Nigeria and the ECOWAS sub-region has announced the extension of its Mattress Swap Initiative introduced recently within Lagos metropolis to other parts of the country. The scheme which allows numerous customers to replace their old mattresses with new ones at discounted rate, has now been extended to Abia, Akwa-Ibom, Anambra, Delta, Edo, Ekiti, Enugu, Imo, Kwara, Lagos, Ogun, Ondo, Osun, Oyo and Rivers states

Mouka ‘Mattress Swap’ initiative which was introduced in March 8, 2013 as part of activities to mark the 2013 World Sleep Day 2013 is the first of its kind in the Foam manufacturing industry in Nigeria. With this extension, residents in major cities in Nigeria now have reasons to experience comfort in their sleep with this initiative. 

Explaining the rationale for going Pan Nigeria, Managing Director, Mouka Limited, Mrs. Peju Adebajo said the feedback from the pilot scheme was what prompted the company to extend it to other states in the country.  According to Adebajo, “Nigerians resident in other parts of the country want to experience the Mattress Swap scheme so we had to expand the collection points across Nigeria so as to enable more people swap their old mattresses with new ones and experience restorative sleep”.

Adebajo stated that the swap initiative gives consumers an opportunity to experience comfort without a significant disruption to cash flow simple. Customers are expected to bring their old mattresses to the nearest designated outlet across the country, the mattress will be weighed to determine the value of the returned mattress, and the consumer is then issued with a discount  which will be redeemed instantly to purchase a new mattress at a reduced cost.

On the benefits of the scheme, Adebajo stated that customers have the opportunity to own brand new mattresses at a discounted prize. It is also an environmentally friendly way to dispose of old mattresses as well as enjoy the comfort provided by Mouka mattresses for first time users, she said.

Head of Commercial, Mouka Limited, Jude Abonu said that the mattress swap is not limited to Mouka products alone as customers can bring other brands of mattresses for the scheme.  ‘The discount will be equivalent of the amount that the old mattress is worth and the customer will then add the balance of the price of the particular Mouka product that he or she wants, be it Mouka Royal, Mouka Regal, Mouka Legend, Mouka Flora or Mouka Regina.’

Abonu urged consumers to visit the official website at www.mouka.com or facebook page at facebook.com/moukalifestyle for details of the designated outlets where the mattress swap can take place. 

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