As part of its strategic growth plan into Nigeria, leading sports and lifestyle brand and Super Eagles technical sponsor, adidas has formally launched its operations and also celebrated its one year anniversary in Nigeria this past Saturday, minutes before the country qualified for her fifth World Cup appearance coming up in Brazil next year.
Speaking at the event, Senior Business Development Manager, adidas, South Africa, Astruds Meintjes explained that the brand has enjoyed unrivalled success in the country due to its strategic partnership with the Super Eagles.