Friday, 3 August 2012

MTN introduces new product




MTN Nigeria has introduced a dynamic tariff plan tagged: ‘MTN Zone’ to offer more value to customers. 
 The service is aimed at enabling subscribers enjoy as much as 100 per cent discount on their calls, depending on their locations.  Also, the development will help customers to make significant savings on their calls. 
The Chief Marketing Officer, MTN Nigeria, Mr. Larry Annetts, in a statement, said: “MTN Zone is a service which offers attractive discounts to customers depending on the prevailing discount rates available on the cell site from which the customer receives signal.” 
Annetts  said customers would be advised of discounts available in the area they are through a service called cell broadcast, adding that available discounts wiuld be displayed on the screens of their phones.

“MTN Zone ushers our customers into another delightful era of control over the money they spend on calls. They can decide to delay certain calls till they get to their homes or offices where they usually enjoy generous discounts on calls,” he said.
He said the service has been successfully ran on a pilot phase in some select locations  and was fully developed and activated in Lagos, Rivers, Imo, Anambra, Ogun and Bayelsa states. 
Annetts said for customers to take advantage of the service, they would need to activate cell broadcast on their phones, which is a feature accessible via the ‘menu’ of all handsets, and must be turned on to enjoy the service. To turn on the service, all a subscriber will have to do is to type and send *135*1# to a short code. 
“Our cell broadcast messages are updated and transmitted regularly to keep customers abreast of prevailing rates where ever they may go within the area of coverage of this service,” he said. The updates will be displayed on the telephone’s screen. 
MTN Corporate Services Executive, Mr. Wale Goodluck, said the introduction of MTN Zone is consistent with the policy of the company to provide more values for every kobo spent by customers on the network. 

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