MTN Nigeria has introduced a
dynamic tariff plan tagged: ‘MTN Zone’ to offer more value to customers.
The service is aimed at
enabling subscribers enjoy as much as 100 per cent discount on their calls,
depending on their locations. Also, the development will help customers
to make significant savings on their calls.
The Chief Marketing Officer, MTN
Nigeria, Mr. Larry Annetts, in a statement, said: “MTN Zone is a service which
offers attractive discounts to customers depending on the prevailing discount
rates available on the cell site from which the customer receives
signal.”
Annetts said customers
would be advised of discounts available in the area they are through a service
called cell broadcast, adding that available discounts wiuld be displayed on
the screens of their phones.
“MTN Zone ushers our customers
into another delightful era of control over the money they spend on calls. They
can decide to delay certain calls till they get to their homes or offices where
they usually enjoy generous discounts on calls,” he said.
He said the service has been
successfully ran on a pilot phase in some select locations and was fully
developed and activated in Lagos, Rivers, Imo, Anambra, Ogun and Bayelsa
states.
Annetts said for customers to
take advantage of the service, they would need to activate cell broadcast on
their phones, which is a feature accessible via the ‘menu’ of all handsets, and
must be turned on to enjoy the service. To turn on the service, all a
subscriber will have to do is to type and send *135*1# to a short code.
“Our cell broadcast messages are
updated and transmitted regularly to keep customers abreast of prevailing rates
where ever they may go within the area of coverage of this service,” he said.
The updates will be displayed on the telephone’s screen.
MTN Corporate Services
Executive, Mr. Wale Goodluck, said the introduction of MTN Zone is consistent
with the policy of the company to provide more values for every kobo spent by
customers on the network.
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