Etisalat Capital Markets Day focuses on Providing Best In Class Customer Experience for Retail and Business

Etisalat, the leading emerging markets telecom group, with operations in 16 countries yesterday provided an update on its 2012 business, financial and commercial overview as well as the group’s strategy and regulatory environment at its annual Capital Markets Day event held at the Jumeriah Hotel, Abu Dhabi, focusing on its drive for growth of broadband and digital services through innovation, cost savings and productivity improvements.

The company explained its strategy to build its position as the leading and most admired emerging markets telecom group by its customers, employees as well as shareholders and how it is implementing its plan to achieve key strategic initiatives, with focus on market-led business development, strategic partnerships and joint ventures. Essa Al Haddad, Chief Regional Officer for Africa cluster at the Etisalat Group while reviewing Africa and Asia markets highlighted the importance of Africa to the Etisalat business. “Africa is the growth engine of the Etisalat Group and I am delighted to be in charge of this region. They always covert challenges into opportunities as we see in the case of Nigeria during the SIM registration exercise”. A further overview of the Nigeria operations by CEO, Etisalat Nigeria, Steven Evans shows that the company achieved best in class 4th entrant performance with an outstanding growth in market share to 15% in just four years of operations. Evans said, “Etisalat Nigeria has so far developed above all expectations of a late entrant, coming into the market seven years after the other operators. Our strategy has been focused on delivering superior customer experience, high quality services and driving operational efficiency by making the right decisions. We will continue to be the innovator not only in terms of voice products but also digital media services for the mobile broadband market”.