Brand Operations Integration Leader, P&G, Mokutima Ajileye; Celebrity
Endorser, Sidney Esiri (aka Dr. SID); and Brand Operations Integration Manager,
P& G, Titilola Adetunji at the on-going Oral-B mobile dental clinic
program organized to support oral health
by Procter and Gamble Nigeria held in Lagos recently.
Procter and Gamble(P&G), the world’s largest manufacturer of household goods has begun another phase of its ‘Oral-B mobile dental clinic’ program. The new phase of the program features traditional elements of the mobile clinic such as dental health checks by accredited dentists, in additional to the new‘Oral–B Winning Mouth Test’ which asks consumers to express why their dental hygiene routine leads to having a winning mouth.On Saturday January 19th, the Oral-B mobile dental clinic was held at the Mega Plaza mall, Lagos; where consumers were given the opportunity to receive free dental consultation and a chance toparticipate in the ‘Oral-B Winning Mouth test’.
Mr. Adeola Babatunde,a participant at the event said “I am truly impressed by this event because by I was encouraged to try the product to experience the benefits by myself. The best part of the program to me was being able to see the dentist because I have not been to a dentist in over four years”
Speaking on behalf of the brand, Mrs. Mokutima Ajileye – Brand Operations Integration Manager, Procter & Gamble Nigeria, stated “Oral-B is dedicated to improving the oral health of all Nigerians throughour programs, most especially our mobile dental clinic. We are pleased that Nigerian consumers trust Oral-B when it comes to the dental health of their families because at Procter & Gamble it is our purpose to touch and improve the lives of consumers with our brands”
Oral-B Pro-Health contains an anti-bacterial fluoride technology based on Stannous complex, a compound which is clinically proven to prevent tooth sensitivity, provide protection from tooth holes, limit bacterial build up, prevent tartar build up and reduce gum problems. In addition, the product whitens teeth and aids fresh breath.
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